{
  "schema_version": "2.0",
  "source": "data/catalog.json",
  "derived": true,
  "scope": "selected_local_release_only",
  "taxonomy": {
    "identities": [
      {
        "value": "birdwatchers",
        "label": "Birdwatchers",
        "meaning": "Audience identity based on the retained niche, not a suitability guarantee."
      },
      {
        "value": "sourdough_bakers",
        "label": "Sourdough bakers",
        "meaning": "Audience identity based on the retained niche, not a suitability guarantee."
      },
      {
        "value": "mahjong_players",
        "label": "Mahjong players",
        "meaning": "Audience identity based on the retained niche, not a suitability guarantee."
      },
      {
        "value": "readers",
        "label": "Readers",
        "meaning": "Reader identity grounded in retained literary classification."
      }
    ],
    "activities": [
      {
        "value": "birdwatching",
        "label": "Birdwatching",
        "meaning": "Activity represented by the observed design/niche; not a functional garment feature."
      },
      {
        "value": "sourdough_baking",
        "label": "Sourdough baking",
        "meaning": "Activity represented by the observed design/niche; not a functional garment feature."
      },
      {
        "value": "playing_mahjong",
        "label": "Playing mahjong",
        "meaning": "Activity represented by the observed design/niche; not a functional garment feature."
      },
      {
        "value": "reading",
        "label": "Reading",
        "meaning": "Literary design relevant to readers, not a claim about performance."
      },
      {
        "value": "game_nights",
        "label": "Mahjong game nights",
        "meaning": "Listing expressly describes game-night use."
      }
    ],
    "interests": [
      {
        "value": "Bram Stoker",
        "label": "Bram Stoker",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "Brontë",
        "label": "Brontë",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "Charlotte Brontë",
        "label": "Charlotte Brontë",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "Dracula",
        "label": "Dracula",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "Edgar Allan Poe",
        "label": "Edgar Allan Poe",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "Emily Brontë",
        "label": "Emily Brontë",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "Epic poetry",
        "label": "Epic poetry",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "F. Scott Fitzgerald",
        "label": "F. Scott Fitzgerald",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "Frankenstein",
        "label": "Frankenstein",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "Gothic literature",
        "label": "Gothic literature",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "Greek mythology",
        "label": "Greek mythology",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "Homer",
        "label": "Homer",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "Horror",
        "label": "Horror",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "Jane Eyre",
        "label": "Jane Eyre",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "Mary Shelley",
        "label": "Mary Shelley",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "Oscar Wilde",
        "label": "Oscar Wilde",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "Romeo and Juliet",
        "label": "Romeo and Juliet",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "Shakespeare",
        "label": "Shakespeare",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "The Great Gatsby",
        "label": "The Great Gatsby",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "The Iliad",
        "label": "The Iliad",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "The Picture of Dorian Gray",
        "label": "The Picture of Dorian Gray",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "The Raven",
        "label": "The Raven",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "Wuthering Heights",
        "label": "Wuthering Heights",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "birding",
        "label": "birding",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "literary",
        "label": "literary",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "mahjong",
        "label": "mahjong",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "sourdough",
        "label": "sourdough",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      }
    ],
    "recipient_types": [
      {
        "value": "birdwatchers",
        "label": "birdwatchers",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "book_lovers",
        "label": "book lovers",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "mahjong_players",
        "label": "mahjong players",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "sourdough_bakers",
        "label": "sourdough bakers",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "english_teachers",
        "label": "English teachers",
        "meaning": "The retained listing expressly names this audience; interpreted as a gift-recipient possibility."
      },
      {
        "value": "literature_students",
        "label": "Literature students",
        "meaning": "The retained listing expressly names this audience; interpreted as a gift-recipient possibility."
      },
      {
        "value": "librarians",
        "label": "Librarians",
        "meaning": "The retained listing expressly names this audience; interpreted as a gift-recipient possibility."
      },
      {
        "value": "classics_enthusiasts",
        "label": "Classics enthusiasts",
        "meaning": "The retained listing expressly names this audience; interpreted as a gift-recipient possibility."
      },
      {
        "value": "history_enthusiasts",
        "label": "History enthusiasts",
        "meaning": "The retained listing expressly names this audience; interpreted as a gift-recipient possibility."
      },
      {
        "value": "cat_lovers",
        "label": "Cat lovers",
        "meaning": "The retained listing expressly names this audience; interpreted as a gift-recipient possibility."
      },
      {
        "value": "railway_enthusiasts",
        "label": "Railway enthusiasts",
        "meaning": "The retained listing expressly names this audience; interpreted as a gift-recipient possibility."
      }
    ],
    "relationships": [
      {
        "value": "friend",
        "label": "Friend",
        "meaning": "Friend gifting is supported by this specific listing phrase, not applied to the entire catalogue."
      }
    ],
    "occasions": [
      {
        "value": "birthday",
        "label": "Birthday",
        "meaning": "Explicit listing occasion wording; no event-specific fulfilment service claimed."
      }
    ],
    "group_uses": [
      {
        "value": "mahjong_club_wear",
        "label": "Individual wear for mahjong club or game-night meetups",
        "meaning": "Individual use at an expressly named meetup; not custom club apparel, bulk ordering or matching availability."
      },
      {
        "value": "book_club_wear",
        "label": "Individual wear for book-club gatherings",
        "meaning": "Listing mentions book clubs; individual use only, no group-order capability."
      }
    ],
    "gift_intents": [
      {
        "value": "gift_for_birdwatchers",
        "label": "gift for birdwatchers",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "gift_for_book_lovers",
        "label": "gift for book lovers",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "gift_for_mahjong_players",
        "label": "gift for mahjong players",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      },
      {
        "value": "gift_for_sourdough_bakers",
        "label": "gift for sourdough bakers",
        "meaning": "Commercial subject/audience interpretation retained from canonical evidence; not a commerce capability."
      }
    ],
    "style_traits": [
      {
        "value": "dark_academia",
        "label": "Dark academia",
        "meaning": "Explicit design/audience aesthetic in the retained listing; not a physical garment fact."
      },
      {
        "value": "gothic",
        "label": "Gothic",
        "meaning": "Explicit Gothic design, atmosphere or audience wording; a style interpretation rather than new literary attribution."
      },
      {
        "value": "vintage_design",
        "label": "Vintage-inspired artwork",
        "meaning": "Specific design-style wording; garment ageing/washed finish alone is insufficient."
      },
      {
        "value": "heritage_bakery",
        "label": "Heritage bakery artwork",
        "meaning": "Observed bakery artwork/style description."
      },
      {
        "value": "club_emblem",
        "label": "Imagined club, guild or society emblem",
        "meaning": "Ready-designed imagined belonging motif, not real affiliation, club customisation or group ordering."
      },
      {
        "value": "art_deco",
        "label": "Art Deco",
        "meaning": "Explicit artwork style in retained description."
      },
      {
        "value": "castlecore",
        "label": "Castlecore",
        "meaning": "Explicit artwork style in retained description."
      },
      {
        "value": "neoclassical",
        "label": "Neoclassical painting",
        "meaning": "Specific art treatment described in retained source."
      },
      {
        "value": "marble_relief",
        "label": "Weathered marble relief",
        "meaning": "Artwork representation, not a claim that the product is stone."
      },
      {
        "value": "attic_pottery",
        "label": "Attic black-figure artwork",
        "meaning": "Artwork representation, not a claim that the desk mat is ceramic."
      },
      {
        "value": "mosaic",
        "label": "Mosaic artwork",
        "meaning": "Artwork treatment, not physical mosaic construction."
      },
      {
        "value": "understated_reference",
        "label": "Understated literary reference",
        "meaning": "Explicit insider-reference design description."
      }
    ],
    "humour_traits": [
      {
        "value": "dark_literary_humour",
        "label": "Dark literary humour",
        "meaning": "The source explicitly describes the literary joke as darkly funny."
      },
      {
        "value": "wordplay",
        "label": "Wordplay",
        "meaning": "Commercial interpretation of the exact bread/tile pun printed in the design."
      },
      {
        "value": "wry_identity",
        "label": "Playful hobby identity",
        "meaning": "Wry identity interpretation of the printed AVIAN ADDICT wording; no psychological claim about the wearer."
      }
    ],
    "buyer_needs": [
      {
        "value": "literary_gift",
        "label": "Choose a recognisable literary gift",
        "meaning": "Existing book-lover audience mapping supports the gift motive."
      },
      {
        "value": "niche_hobby_gift",
        "label": "Choose a gift around their hobby",
        "meaning": "Existing hobby recipient mapping supports the gift motive."
      },
      {
        "value": "desk_art",
        "label": "Bring a literary scene to the desk",
        "meaning": "Observed physical desk-mat type plus retained literary design; not an ergonomic promise."
      },
      {
        "value": "mouse_hand_layout_choice",
        "label": "Choose artwork layout around the mouse hand",
        "meaning": "Observed layout wording; no live variant inventory assumed."
      },
      {
        "value": "understated_identity_apparel",
        "label": "Wear an insider reference",
        "meaning": "Specific design wording supports an understated identity purchase motive."
      }
    ]
  },
  "product_types": [
    {
      "value": "sweatshirt",
      "label": "Sweatshirts"
    },
    {
      "value": "t_shirt",
      "label": "T-shirts"
    },
    {
      "value": "desk_mat",
      "label": "Desk mats"
    }
  ],
  "pages": [
    {
      "path": "/gifts/for-book-lovers/",
      "name": "Gifts for book lovers",
      "page_type": "existing_collection",
      "intent": "Original gifts for book lovers commercial comparison route.",
      "selector": {
        "collection_id": "book_lovers"
      },
      "product_ids": [
        "etsy-4541321993",
        "etsy-4548452026",
        "etsy-4541342290",
        "etsy-4541342948",
        "etsy-4511148555",
        "etsy-4511141388",
        "etsy-4574403160",
        "etsy-4574384023",
        "etsy-4303195261",
        "etsy-4541328157",
        "etsy-4541322847",
        "etsy-4541340216",
        "etsy-4541323971",
        "etsy-4541324865",
        "etsy-4541343558",
        "etsy-4541327571"
      ],
      "related_paths": [
        "/collections/literary-t-shirts/",
        "/collections/literary-desk-mats/",
        "/collections/edgar-allan-poe/",
        "/collections/bronte/",
        "/gifts/for-english-teachers/"
      ]
    },
    {
      "path": "/gifts/for-mahjong-players/",
      "name": "Gifts for mahjong players",
      "page_type": "existing_collection",
      "intent": "Original gifts for mahjong players commercial comparison route.",
      "selector": {
        "collection_id": "mahjong_players"
      },
      "product_ids": [
        "etsy-4581938116",
        "etsy-4581339912",
        "etsy-4581920393"
      ],
      "related_paths": [
        "/collections/hobby-sweatshirts/",
        "/collections/club-and-society-apparel/",
        "/gifts/with-a-knowing-joke/"
      ]
    },
    {
      "path": "/gifts/for-sourdough-bakers/",
      "name": "Gifts for sourdough bakers",
      "page_type": "existing_collection",
      "intent": "Original gifts for sourdough bakers commercial comparison route.",
      "selector": {
        "collection_id": "sourdough_bakers"
      },
      "product_ids": [
        "etsy-4584494955",
        "etsy-4584493656",
        "etsy-4583668312",
        "etsy-4583653757"
      ],
      "related_paths": [
        "/collections/hobby-sweatshirts/",
        "/collections/club-and-society-apparel/",
        "/gifts/with-a-knowing-joke/"
      ]
    },
    {
      "path": "/collections/literary-t-shirts/",
      "name": "Literary T-shirts",
      "page_type": "existing_collection",
      "intent": "Original literary t-shirts commercial comparison route.",
      "selector": {
        "collection_id": "literary_t_shirts"
      },
      "product_ids": [
        "etsy-4511148555",
        "etsy-4511141388",
        "etsy-4574403160",
        "etsy-4574384023",
        "etsy-4303195261"
      ],
      "related_paths": [
        "/collections/dracula-gifts/",
        "/collections/edgar-allan-poe/",
        "/collections/bronte/",
        "/collections/dark-academia/"
      ]
    },
    {
      "path": "/collections/literary-desk-mats/",
      "name": "Literary desk mats",
      "page_type": "existing_collection",
      "intent": "Original literary desk mats commercial comparison route.",
      "selector": {
        "collection_id": "literary_desk_mats"
      },
      "product_ids": [
        "etsy-4541321993",
        "etsy-4548452026",
        "etsy-4541342290",
        "etsy-4541342948",
        "etsy-4541328157",
        "etsy-4541322847",
        "etsy-4541340216",
        "etsy-4541323971",
        "etsy-4541324865",
        "etsy-4541343558",
        "etsy-4541327571"
      ],
      "related_paths": [
        "/collections/edgar-allan-poe/",
        "/collections/greek-mythology-desk-mats/",
        "/collections/gothic-desk-mats/"
      ]
    },
    {
      "path": "/collections/dracula-gifts/",
      "name": "Dracula gifts",
      "page_type": "existing_collection",
      "intent": "Original dracula gifts commercial comparison route.",
      "selector": {
        "collection_id": "dracula"
      },
      "product_ids": [
        "etsy-4574403160",
        "etsy-4574384023",
        "etsy-4541327571"
      ],
      "related_paths": [
        "/collections/dark-academia/",
        "/collections/club-and-society-apparel/",
        "/collections/gothic-desk-mats/"
      ]
    },
    {
      "path": "/collections/edgar-allan-poe/",
      "name": "Edgar Allan Poe gifts",
      "page_type": "author",
      "intent": "Choose between wearable and desk-based gifts around Poe’s The Raven.",
      "selector": {
        "all": [
          {
            "field": "interests",
            "value": "Edgar Allan Poe"
          }
        ]
      },
      "product_ids": [
        "etsy-4548452026",
        "etsy-4511141388"
      ],
      "related_paths": [
        "/gifts/for-book-lovers/",
        "/collections/literary-t-shirts/",
        "/collections/gothic-desk-mats/"
      ]
    },
    {
      "path": "/collections/bronte/",
      "name": "Brontë gifts",
      "page_type": "author",
      "intent": "Compare two Brontë novels and the difference between literary humour and landscape gifts.",
      "selector": {
        "any": [
          {
            "field": "interests",
            "value": "Emily Brontë"
          },
          {
            "field": "interests",
            "value": "Charlotte Brontë"
          }
        ]
      },
      "product_ids": [
        "etsy-4303195261",
        "etsy-4541323971",
        "etsy-4541324865"
      ],
      "related_paths": [
        "/gifts/for-book-lovers/",
        "/collections/gothic-desk-mats/",
        "/gifts/with-a-knowing-joke/"
      ]
    },
    {
      "path": "/collections/greek-mythology-desk-mats/",
      "name": "Greek mythology desk mats",
      "page_type": "combination",
      "intent": "Choose an Iliad desk scene by art treatment, rather than treating related artwork as variants.",
      "selector": {
        "all": [
          {
            "field": "catalogue_product_type",
            "value": "desk_mat"
          },
          {
            "field": "interests",
            "value": "The Iliad"
          }
        ]
      },
      "product_ids": [
        "etsy-4541321993",
        "etsy-4541328157",
        "etsy-4541322847",
        "etsy-4541340216"
      ],
      "related_paths": [
        "/gifts/for-book-lovers/",
        "/collections/literary-desk-mats/",
        "/gifts/for-english-teachers/"
      ]
    },
    {
      "path": "/collections/dark-academia/",
      "name": "Dark academia gifts",
      "page_type": "style",
      "intent": "Select gifts by the explicit dark-academia aesthetic across wearable and workspace formats.",
      "selector": {
        "all": [
          {
            "field": "style_traits",
            "value": "dark_academia"
          }
        ]
      },
      "product_ids": [
        "etsy-4548452026",
        "etsy-4541342290",
        "etsy-4511148555",
        "etsy-4511141388",
        "etsy-4574403160",
        "etsy-4574384023",
        "etsy-4303195261",
        "etsy-4541323971",
        "etsy-4541327571"
      ],
      "related_paths": [
        "/collections/edgar-allan-poe/",
        "/collections/bronte/",
        "/collections/gothic-desk-mats/"
      ]
    },
    {
      "path": "/collections/hobby-sweatshirts/",
      "name": "Hobby sweatshirts",
      "page_type": "product_type",
      "intent": "Choose a sweatshirt format first, then compare three supported hobby identities.",
      "selector": {
        "all": [
          {
            "field": "catalogue_product_type",
            "value": "sweatshirt"
          }
        ]
      },
      "product_ids": [
        "etsy-4585855792",
        "etsy-4584494955",
        "etsy-4584493656",
        "etsy-4583668312",
        "etsy-4583653757",
        "etsy-4581938116",
        "etsy-4581339912",
        "etsy-4581920393"
      ],
      "related_paths": [
        "/gifts/for-mahjong-players/",
        "/gifts/for-sourdough-bakers/",
        "/collections/club-and-society-apparel/"
      ]
    },
    {
      "path": "/collections/club-and-society-apparel/",
      "name": "Club and society emblem apparel",
      "page_type": "design_identity",
      "intent": "Choose an imagined belonging motif across hobbies and literature, with no custom club or group-order claim.",
      "selector": {
        "all": [
          {
            "field": "style_traits",
            "value": "club_emblem"
          }
        ]
      },
      "product_ids": [
        "etsy-4583668312",
        "etsy-4581938116",
        "etsy-4581339912",
        "etsy-4581920393",
        "etsy-4574384023"
      ],
      "related_paths": [
        "/gifts/for-mahjong-players/",
        "/collections/dracula-gifts/",
        "/collections/hobby-sweatshirts/"
      ]
    },
    {
      "path": "/gifts/for-english-teachers/",
      "name": "Gifts for English teachers",
      "page_type": "recipient",
      "intent": "Choose a literature-relevant gift for an explicitly supported professional recipient.",
      "selector": {
        "all": [
          {
            "field": "recipient_types",
            "value": "english_teachers"
          }
        ]
      },
      "product_ids": [
        "etsy-4541342948",
        "etsy-4511148555",
        "etsy-4511141388",
        "etsy-4303195261",
        "etsy-4541323971",
        "etsy-4541324865",
        "etsy-4541343558"
      ],
      "related_paths": [
        "/gifts/for-book-lovers/",
        "/collections/edgar-allan-poe/",
        "/collections/bronte/"
      ]
    },
    {
      "path": "/collections/gothic-desk-mats/",
      "name": "Gothic literary desk mats",
      "page_type": "combination",
      "intent": "Narrow desk-mat buying by Gothic subject/style and compare workspace scenes and practical layout.",
      "selector": {
        "all": [
          {
            "field": "catalogue_product_type",
            "value": "desk_mat"
          },
          {
            "field": "style_traits",
            "value": "gothic"
          }
        ]
      },
      "product_ids": [
        "etsy-4548452026",
        "etsy-4541342290",
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